Creativity and Business Innovation Platform (abbr. CBI Platform) is a flagship creativity and innovation-inspired research initiative established and forwarded by the Faculty of Business Management at Vilniaus Kolegija / University of Applied Sciences in Vilnius, Lithuania. Creativity is a broadly used term in the context of innovation management, new product development, advertising, entrepreneurship, leadership and organizational management. In order to find answers for today’s complex strategic questions, businesses initiate their journey to find creative solutions to manage their change and exploit new opportunities. Therefore, creativity is essential not only for adapting to changing business contexts, but also for proactively making an impact on markets and industries. However, at this point businesses face a paradoxical situation. Today creativity is increasingly positioned at the core of competitiveness in the changing business setting; however, there is a gap of research and applicability issues concerning effective creativity management and development of practice-oriented approaches. Inspired by such research possibilities, our Creativity and Business Innovation Research Platform is an attempt to explore creativity as a core business paradigm to maximize future success opportunities in a complex and competitive business environment.
The Journal of Creativity and Business Innovation – an international peer-reviewed journal published by Vilniaus Kolegija / UAS
|THE BACKGROUND OF THE RESEARCH INITIATIVE|
The Creativity and Business Innovation Research Platform was inspired by the Faculty of Business Management at Vilniaus Kolegija / University of Applied Sciences in Lithuania under the framework of a European Union funded project for creativity and innovation development. The project gave birth to a multinational triple-university degree study program in “Creativity and Business Innovations” (Project No. VP1-2.2-ŠMM-07-K-02-078). The Program incorporates different innovative thinking and creativity-driven approaches into the curriculum and advances creativity application to different interdisciplinary business contexts. Until recently, this unique study program has been the only study program in Europe which applies „Creative Platform” approach, developed in Denmark and successfully implemented all over the world.
Since then, the Faculty of Business Management has been developing its Creativity and Business Innovation Research Platform by integrating creativity and innovation-driven research within academic, research and corporate settings. Faced with complex, ever-changing challenges and opportunities, businesses realize that constant, ongoing innovation and adaptive creativity is essential to stay ahead of the competition and gain a competitive advantage. Therefore, the Creativity and Business Innovation Research Platform aims at developing an ever-increasing know-how and research-driven knowledge potential on developing different creativity approaches towards business innovations, creative problem-solving, ideation management, complexity management, innovative entrepreneurship and creative leadership. While definitions of creativity are not straightforward and there are many different academic interpretations, the Platform seeks to operate as a transitioning and transforming platform, helping to unite different perspectives and find synergistic opportunities. Following this research trajectory, the Journal of Creativity and Business Innovation was initiated by the Faculty to forward academic discussion on creativity and innovation-inspired business development.
|RESEARCH PLATFORM CONTACTS|
The Creativity and Business Innovation Research Platform is supervised by the Business
Management Faculty researcher Giedre Brazdauskaite, PhD.
Vilniaus Kolegija / University of Applied Sciences
Faculty of Business Management
Editorial Office Room No. 201
Address: Didlaukio st. 49, Vilnius,
Phone: +370 5 219 1640
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